InnoGamesApr 27, 2015 | 1 Votes by Aethyna 10 rate InnoGames is among the most popular gaming companies in Germany that develops and publishes browser-based strategy and role-playing games. Similar to Plarium in many ways, the company has scored major successes with strategy games such as Tribal Wars, Forge of Empires and Grepolis.
Who are they?
From what started as a hobby project, founders Eike and Hendrik Klindworth and Michael Zillmer, were surprised at the success of their very first game, Tribal Wars. When they realized that their game is growing uncontrollably, they needed to work full-time on the game in order to fulfil the appetites of their players. It was then InnoGames was born!
Now, InnoGames is a worldwide leading browser-based strategy and role-playing games developing and publishing company that has its headquarters situated in Hamberg, Germany. Founded in 2007, the company currently has more than 350 full-time employees from 30 nations, in addition to about 140 part-time employees and 700 volunteers.
Despite being a multinational company, the people there and each department - community management, development and system administration – work flawlessly together. InnoGames is also a part of The German Trade Association of Interactive Entertainment Software (BIU). They are an interest group of providers and producers of entertainment software in Germany.
The company hit their milestone of having 150 million registered players worldwide and that number is still steadily increasing day by day! The popularity of their games is undeniable, but in order to understand how they can achieve what they have achieved, we will need to see what they do and how they do it first!
What do they do?
Tribal Wars is their earliest game and perhaps the start that lead to the company’s success to date. It is currently available in Android and iOS devices and is translated into more than 30 different languages! Since then, InnoGames has been on an upward rising trajectory and it seems to be going upwards to greater heights!
The second game InnoGames produced, The West, a western/cowboy-themed role playing game, was extremely warmly received, earning it accolades including the browser game of the year 2008, best game idea, best gameplay and best role-playing game. The awards don’t stop there – in 2011, The West further received an award for the “Best Game Expansion” as well!
After their success with a role-playing, they decided to return to strategy and out came Grepolis, a MMO strategy game that mimics and yet improved on the gameplay of Tribal Wars in 2009. Within just a few weeks, the game was nominated for the German Developer Prize and it also broke the barrier of a million active players! Moreover, the game also earned the award as the “Best Classic MMO” at MMO of the Year.
Forge of Empires is perhaps InnoGames’ breakthrough strategy game as it has a gameplay that may remind a player of Age of Empires since the game allows you to develop your city from the Stone Age throughout the centuries. The game reached more than 25 million registered users and is playable in 25 languages. It also won the 2013 “Deutscher Computerspielpreis” (German Computer Game Award) as the best browser game. The game is even the first of InnoGames’ games which is published on the mobile platform (both Android and iOS) as well!
Recently, they have released a new city-building strategy-MMO game that is set in an exotic fantasy world called, Elvenar. Although it is still currently in open beta, the game shows huge promise that its success will eclipse the other games in InnoGames’ reservoir of games! The game even has mobile versions planned as well!
The popularity of their games depends on several factors, but the most important factor of all is that the company has a strict free-to-play business model that has no restrictions or time limits. Players have the option to purchase premium accounts or items that offer additional advantages in the games, but the company manages to maintain a very nice balance between spenders and free-to-play players.
They strive to ensure that all players, regardless of standard or premium account, will be able to fully enjoy the game and have a great gaming experience while playing their games. This, combined with close contact to their players through their many game forums, creates a strong foundation that promotes the continued improvement of their games.
The graphics in the games that InnoGames produced are extremely well-designed and they look absolutely stunning! Despite the idiom that goes “don’t judge a book by its cover”, the first visual impressions of games are very important and that is an aspect that InnoGames excel in! With great graphics, the company reel in the players and with great gameplay, the company gives the players a reason to stay. This is perhaps the core reason why InnoGames is so successful today!
What does the future hold?
InnoGames are moving towards the mobile market in stages. At the moment, they have already published Forge of Empires on both Android and iOS platforms and they have seen quite some success from it. This is why they have 2 more games, namely Tribal Wars 2 and Elvenar, planned to be converted to app versions for the mobile market. With the opening of their new development studio in Dusseldorf, Germany, which is focusing on the development of mobile apps based on Unity, they will be able to achieve this in a relatively short period of time.
InnoGames is also not the sort of games developing company that just cast their old games aside to rot. Instead, they consistently and continuously released new content and features as well as expansions for their older games too! The company has recently introduces a whole new era for Forge of Empires that is set in a dark cyber-punk world along with a new second village feature for Tribal Wars 2. If you’re interested about the games that InnoGames has produced over the years, you can take a look at our InnoGames’ Games List to find out more!