Today, Azerion has welcomed long-term partner and iconic lifestyle brand, SmileyWorld, into Azerion’s social games, Habbo, Hotel Hideaway and Woozworld. Integrations into the three social virtual communities will be staggered throughout Spring 2023 and include SmileyWorld branded rooms and virtual goods available in-game, including furniture, clothing and accessories.

“SmileyWorld is a globally recognizable brand promoting good news and joy, and we are thrilled to partner with them to bring the iconic smiley face to Habbo, Hotel Hideaway, and Woozworld,” said Jurriaan van Teunenbroek, Vice President Games and Content at Azerion. “Starting in March we will be rolling out a custom SmileyWorld experience across the three social games to hundreds of millions of monthly users and keep spreading that smile!”

“We are thrilled with our SmileyWorld X Azerion partnership, to have our brand integrated in a customised universe through their globally iconic social games while showcasing SmileyWorld across everything from fashion to furniture will be an incredible experience for all users.” adds Nicolas Lufrani, CEO at The Smiley Company.

As a lifestyle brand with deep roots in fashion and emotional intelligence, SmileyWorld enables self-expression and the sharing of positivity. Azerion's social games are the perfect place for players to engage with the brand where they can express themselves and share the positivity through SmileyWorld branded furniture, clothes and accessories. The partnership between Azerion and SmileyWorld aims to create personal and engaging experiences for the players while also extending the platforms in which SmileyWorld's positivity message is relayed. SmileyWorld is the first brand to be integrated into all Azerion social games platforms thanks to their timeless and universal positivity messages.

The partnership, which was first announced in March 2022, started off with SmileyWorld branded casual games: SmileyWorld Bubble Shooter and SmileyWorld Match, both distributed though Azerion’s multi-channel platform. The Android and iOS version for SmileyWorld Match is soon to be live.